Webflow review: Marketing & Growth, pricing and who it's for
A designer-controlled marketing site with a real CMS. More work than an AI builder; pick Durable if you just need a basic site live today.
Webflow is a visual website builder that gives designers full layout control plus a CMS, hosting and forms. The free Starter plan runs on a webflow.io domain with 2 static pages. Basic is $25 a month, or $15 billed yearly, and CMS is $39, or $25. Enterprise needs an annual contract.
Free plan; paid from $15 per month billed annually ($25 monthly)
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Reviewed · Facts checked · Marketing & Growth
Good fit if
- Founders who want a designer-controlled marketing site with a real CMS.
Skip if
- You want a site generated for you in minutes. Look at Durable.
Use cases
Launch a marketing site with a blog your team can update
CMS site planStartups with a designer who want marketers to publish without devs. 1) Create a CMS Collection from the Blog posts template. 2) Design the Collection page and bind title, image and body fields. 3) Editors add posts in the CMS; each gets its own URL.
Sources: help.webflow.com/hc/en-us/articles/339612…, webflow.com/pricing
Collect leads from a contact form and get emailed
Starter on webflow.io to test; Basic for a live siteSmall businesses using their site for enquiries. 1) Add a Form block and its fields. 2) Set notification emails in site settings. 3) Publish (forms don't work in preview) and review submissions in the site settings.
Sources: university.webflow.com/course-lesson/form…, webflow.com/pricing
Put your site live on your own domain
Basic site plan and upFounders launching their first site. 1) Buy a site plan. 2) Add your domain in publishing settings and set the DNS records at your registrar. 3) Publish to the custom domain.
Sources: university.webflow.com/videos/publish-and…, webflow.com/pricing
Watch-outs
Data API rate limits depend on the site plan: 60 requests a minute on Starter and Basic, 120 on CMS, eCommerce and Business; publishing is limited to once a minute.
Source: developers.webflow.com/data/reference/rat… · checked
The free Starter plan is limited to a webflow.io domain, 2 static pages and 50 form submissions per site.
Source: webflow.com/pricing · checked
Enterprise needs an annual contract; Webflow gives at least 30 days notice before charging for overages.
Source: webflow.com/pricing · checked
At a glance
Price
Free plan; paid from $15 per month billed annually ($25 monthly)
Source: webflow.com/pricing · checked
Free plan
Yes · webflow.io domain, 2 static pages, 50 CMS items, 1 GB bandwidth a month
Source: webflow.com/pricing · checked
Key integrations
Source: developers.webflow.com/mcp/reference/over… · checked
Pricing
| Plan | Monthly | Annual | What's included |
|---|---|---|---|
| Starter | MonthlyFree | Annual— | What's includedwebflow.io domain, 2 static pages, 50 CMS items. |
| Basicper month | Monthly$25 | Annual$15 | What's includedSite plan for simple sites. |
| CMSper month | Monthly$39 | Annual$25 | What's includedSite plan with CMS. |
| Enterprise | MonthlyCustom | AnnualBilled annually | What's includedAnnual contract only. |
Pricing checked on · Webflow pricing page
Trust & security
SOC 2 Type II · Type II
Source: webflow.com/pricing · checked
ISO 27001 certified
Source: webflow.com/pricing · checked
Does not train on your data
Source: webflow.com/pricing · checked
AI & integrations
Official MCP server · Official Webflow MCP server
Server URL:
https://developers.webflow.com/mcp/reference/overviewSource: developers.webflow.com/mcp/reference/over… · checked
Public API · API docs
Source: developers.webflow.com/data/reference/rat… · checked
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
FAQs
How much does Webflow cost?
Starter is free on a webflow.io domain. Basic is $25 a month or $15 billed yearly, and CMS is $39 or $25. Enterprise is an annual contract.
Source: webflow.com/pricing
Webflow or Durable?
Durable generates a basic site with AI in minutes. Webflow gives full design control and a CMS, but takes more work.
Sources: webflow.com/pricing, durable.com/pricing
Does Webflow have an MCP server?
Yes. Webflow documents an official MCP server alongside its Data API.
Ready to try Webflow?
A designer-controlled marketing site with a real CMS. More work than an AI builder; pick Durable if you just need a basic site live today.
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Alternatives to Webflow
Durable: Durable builds a basic site with AI in minutes. Webflow gives full design control and a CMS.
Framer: Framer is a design-first builder popular for landing pages. Webflow has a deeper CMS.
Wix: Wix is a general site builder with templates and an app market. Webflow gives designers finer control.
Other Marketing & Growth tools
beehiivNewsletter platform with website, growth and monetization built in. Free up to 2,500 subscribers.
BrevoEmail, SMS and a light CRM on one bill for a small business. Cheap to start; pick Kit or beehiiv if you are a creator running a newsletter.
BufferDependable social scheduling with clean analytics, built for solo founders and small teams.
Something wrong or out of date?
Private — not published. Every report is read.