Brevo review: Marketing & Growth, pricing and who it's for
Email, SMS and a light CRM on one bill for a small business. Cheap to start; pick Kit or beehiiv if you are a creator running a newsletter.
Brevo sends marketing email, SMS and transactional email and adds a light CRM in one account. The free plan sends up to 300 emails a day once your account is approved. Starter is $9 a month, or $8.08 billed yearly, and Standard is $18. Professional starts at $499 a month.
Free plan; paid from $8.08 per month billed annually ($9 monthly)
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Reviewed · Facts checked · Marketing & Growth
Good fit if
- Small businesses running their own email, SMS and light CRM on one bill.
Skip if
- You only need a creator newsletter.
Use cases
Send a monthly customer newsletter
Free plan (300 emails a day); Starter for more volumeSmall businesses emailing their own customer list. 1) Go to Marketing > Campaigns > Create campaign > Email and choose a regular campaign. 2) Pick your sender, recipient list and subject, then design the email. 3) Send now or schedule it.
Sources: help.brevo.com/hc/en-us/articles/44135667…, brevo.com/pricing
Welcome every new subscriber automatically
Free planShops and creators who collect sign-ups on their site. 1) Go to Automations > Create an automation and pick the Welcome message template. 2) Choose the list that triggers it and set a delay. 3) Design the welcome email and activate the workflow.
Text customers about a sale or appointment
Any plan, plus SMS creditsLocal businesses whose customers read texts faster than email. 1) Buy SMS credits for the countries you send to. 2) Go to Marketing > Campaigns > Create campaign > SMS and write the message. 3) Pick recipients and send now or schedule.
Watch-outs
The Free plan allows up to 300 emails a day, and only after Brevo approves the account for sending.
Source: brevo.com/pricing · checked
API rate limits are per second and per hour; higher throughput needs an Enterprise plan.
Source: developers.brevo.com/docs/api-limits · checked
At a glance
Price
Free plan; paid from $8.08 per month billed annually ($9 monthly)
Source: brevo.com/pricing · checked
Free plan
Yes · 300 emails a day, after sending approval
Source: brevo.com/pricing · checked
Key integrations
Source: developers.brevo.com/docs/mcp-protocol · checked
Pricing
| Plan | Monthly | Annual | What's included |
|---|---|---|---|
| Free | MonthlyFree | Annual— | What's includedUp to 300 emails a day after sending approval. |
| Starterper month | Monthly$9 | Annual$8.08 | What's included5,000 emails a month. |
| Standardper month | Monthly$18 | Annual$16.17 | What's included5,000 emails a month. |
| Professionalper month | Monthly$499 | Annual$449.08 | What's includedFrom 150,000 emails a month. |
Pricing checked on · Brevo pricing page
Trust & security
ISO 27001 certified
Source: brevo.com/pricing · checked
AI & integrations
Official MCP server · Official Brevo MCP server
Server URL:
https://developers.brevo.com/docs/mcp-protocolSource: developers.brevo.com/docs/mcp-protocol · checked
Public API · API docs
Source: developers.brevo.com/docs/getting-started · checked
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
FAQs
How much does Brevo cost?
Free sends up to 300 emails a day. Starter is $9 a month or $8.08 billed yearly, Standard $18 or $16.17, and Professional $499 or $449.08, all for the entry email volume.
Source: brevo.com/pricing
Brevo or Kit for email?
Brevo suits a small business that wants email, SMS, transactional email and a light CRM together. Kit is built for creators selling digital products with automations.
Sources: brevo.com/pricing, kit.com/pricing
Can I send transactional email with Brevo?
Yes. Brevo offers transactional email alongside marketing email, with an API documented on its developer site.
Ready to try Brevo?
Email, SMS and a light CRM on one bill for a small business. Cheap to start; pick Kit or beehiiv if you are a creator running a newsletter.
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Alternatives to Brevo
Kit: Kit is built for creators selling digital products. Brevo bundles email, SMS and a light CRM for small businesses.
beehiiv: beehiiv is a creator newsletter platform with ads and paid subscriptions. Brevo targets small-business marketing.
Postmark: Postmark is transactional email only. Brevo adds marketing email, SMS and a CRM.
Other Marketing & Growth tools
BufferDependable social scheduling with clean analytics, built for solo founders and small teams.
DescriptEdit video and podcasts by editing the transcript, ideal for founders without an editor. Paid plans cap media hours; pick a timeline editor for heavy production.
DubBranded short links that show which clicks became customers, with an affiliate program built in. Free to start; paid from $30/month. Trustpilot reviewers flag slow affiliate payouts and support replies (trustpilot.com/review/dub.co).
Something wrong or out of date?
Private — not published. Every report is read.