Durable review: Marketing & Growth, pricing and who it's for
AI website builder for solo service businesses that need a basic site live today. Fast but limited; pick Framer or Webflow if you need design control.
Durable builds a small business website with AI, then adds a CRM, bookings and SEO tools in the same account. The free plan runs on a durable.site subdomain with 300 AI credits in total. Launch is $25 a month, or $22 billed yearly, and adds your own domain. Grow is $49, or $41 yearly.
Free plan; paid from $22 per month billed annually ($25 monthly)
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Reviewed · Facts checked · Marketing & Growth
Good fit if
- Solo service businesses that want an AI-generated site with built-in CRM, bookings and SEO live in minutes.
Skip if
- you need to edit HTML or run a dedicated e-commerce store. Look at Webflow or Framer.
Use cases
Get a service-business website live today
Free planTradespeople, consultants and local services without a site. 1) Describe your business and Durable generates a site. 2) Edit sections in Website > Edit website (add, reorder or rewrite with AI). 3) Publish on a free durable.site address.
Sources: help.durable.com/en/articles/15199833-lea…, durable.com/pricing
Let customers book you from your website
Launch plan (unlimited bookings and CRM)Service businesses taking appointments. 1) Open Bookings in the sidebar and set your services and availability. 2) Add the Bookings add-on to your site as a floating widget or buttons. 3) Bookings land in the built-in CRM.
Sources: help.durable.com/en/articles/18293894-add…, durable.com/pricing
Put your site on your own domain
Launch planBusinesses ready to look established. 1) Upgrade to Launch. 2) Follow Connect an Existing Custom Domain in account settings. 3) Add the DNS records at your registrar and wait for it to connect.
Sources: help.durable.com/en/collections/19642606-…, durable.com/pricing
Watch-outs
The privacy policy lists training machine learning models as a use of customer data, and no opt-out is stated.
Source: durable.com/privacy-policy · checked
No public API, no MCP server and no SOC 2 report found.
Sources: durable.com, help.durable.com · checked
No-code only with little HTML control, and not built for e-commerce per Durable's own FAQ. Cancelling runs to the end of the billing cycle; refunds are not automatic.
Sources: durable.com/pricing, help.durable.com/en/articles/11322368-can… · checked
At a glance
Price
Free plan; paid from $22 per month billed annually ($25 monthly)
Source: durable.com/pricing · checked
Free plan
Yes · durable.site subdomain, 300 AI credits total, 10 CRM customers
Source: durable.com/pricing · checked
Pricing
| Plan | Monthly | Annual | What's included |
|---|---|---|---|
| Free | MonthlyFree | Annual— | What's includeddurable.site subdomain, 300 AI credits total, 10 CRM customers. |
| Launchper month | Monthly$25 | Annual$22 | What's includedYour own domain and 1,000 AI credits a month. Unlimited CRM and bookings. |
| Growper month | Monthly$49 | Annual$41 | What's includedEverything in Launch, unlimited team members and 5,000 AI credits a month. |
Pricing checked on · Durable pricing page
Trust & security
CautionTrains on your data by default · Privacy policy lists model training; no opt-out stated
Source: durable.com/privacy-policy · checked
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
FAQs
How much does Durable cost?
Free is $0 on a durable.site subdomain. Launch is $25 a month, or $22 a month billed yearly. Grow is $49 a month, or $41 a month billed yearly.
Source: durable.com/pricing
What does Durable's free plan include?
A site on a durable.site subdomain, 300 AI credits in total and up to 10 CRM customers. Your own domain starts on Launch.
Source: durable.com/pricing
Durable or Webflow?
Durable generates a basic site with CRM and bookings in minutes. Webflow gives design control and custom code. Pick Webflow if you need either.
Sources: durable.com/pricing, webflow.com/pricing
Does Durable train AI on my data?
Its privacy policy lists training machine learning models among the uses of collected data, and no opt-out is stated.
Source: durable.com/privacy-policy
Can I run an online store on Durable?
Durable's own FAQ says it is not designed specifically for e-commerce. Use a dedicated store builder for that.
Source: durable.com/pricing
Ready to try Durable?
AI website builder for solo service businesses that need a basic site live today. Fast but limited; pick Framer or Webflow if you need design control.
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Alternatives to Durable
Webflow: Webflow gives full design control and custom code. Durable trades control for an AI-built site in minutes.
Framer: Framer is a design-first site builder with fine layout control. Durable generates a basic site for you.
Wix: Wix is a general site builder with a large app market and e-commerce. Durable bundles a CRM for service businesses.
Other Marketing & Growth tools
beehiivNewsletter platform with website, growth and monetization built in. Free up to 2,500 subscribers.
BrevoEmail, SMS and a light CRM on one bill for a small business. Cheap to start; pick Kit or beehiiv if you are a creator running a newsletter.
BufferDependable social scheduling with clean analytics, built for solo founders and small teams.
Something wrong or out of date?
Private — not published. Every report is read.