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Semrush review: Marketing & Growth, pricing and who it's for

The deepest all-in-one SEO and AI-search suite, for marketers and small agencies who need deep keyword, competitor and backlink data and can pay for it. From $117.33/month billed annually; the trial needs a card and monthly plans are non-refundable.

Semrush is an SEO and AI-search visibility platform covering keyword and competitor research, backlink analysis, site audits and daily rank tracking. From the Starter plan it also tracks how ChatGPT, Google AI and Gemini mention your brand. An official MCP server connects it to AI assistants. Plans start at $117.33 a month billed annually.

Free plan; paid from $117.33 per month billed annually ($139.95 monthly)

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Reviewed · Facts checked · Marketing & Growth

Good fit if

  • Marketers, founders and small agencies who want the deepest keyword, competitor and backlink data plus AI-search visibility tracking in one tool.

Skip if

  • you're on a tight budget or only need rank tracking and site audits. SE Ranking covers that for less.

Use cases

  • Find the keywords your competitors rank for and you don't

    SEO plan and up (free accounts get 10 reports a day)

    Marketers and founders planning content against established competitors. 1) Open Keyword Gap, enter your domain plus up to four competitors, choose Organic keywords and your country, then click Compare. 2) Open the Missing tab for keywords every competitor ranks for but you don't, and Weak for ones where they all outrank you. 3) Filter to competitor top-10 positions and a low KD range, then export the list as your content plan.

    Sources: semrush.com/kb/28-keyword-gap, semrush.com/blog/keyword-gap-analysis, semrush.com/prices

  • Track whether ChatGPT, Google AI Mode and Gemini mention your brand

    Starter and up (not on the SEO plan)

    Brands and agencies that want daily AI-search visibility next to their Google rankings. 1) Go to AI Visibility > Prompt Tracking, click Add new target and pick ChatGPT, Google AI Mode or Gemini plus a location. 2) Add the prompts your buyers ask, one per line or from a CSV, and click Start Tracking (Starter covers 50 prompts). 3) Check Sources for the pages AI answers cite, and schedule a weekly export to your inbox.

    Sources: semrush.com/kb/1503-prompt-tracking, semrush.com/prices

  • Ask Claude or ChatGPT for live Semrush keyword and competitor data

    Starter or Pro+ (50,000 API units); SEO plan unclear, confirm first

    Marketers who already work in an AI assistant and want Semrush data without opening the app. 1) Connect the Semrush app in ChatGPT or Claude, or in Claude Code run: claude mcp add semrush https://mcp.semrush.com/v2/mcp -t http. 2) Approve access, then tag @Semrush and ask for something specific, such as the top 50 US keywords for a competitor. 3) Name the database and result count in each prompt, as every query spends API units.

    Sources: semrush.com/kb/1619-getting-started-with-…, semrush.com/kb/1618-mcp, developer.semrush.com/api/v4/introduction…

Watch-outs

  • The 7-day trial needs a card and converts to paid automatically. Monthly plans are non-refundable; the 7-day money-back guarantee covers only a first annual purchase.

    Sources: semrush.com/company/legal/refund-policy, semrush.com/prices · checked

  • Every plan includes one user. Extra users cost $45 a month on SEO and Starter, $80 on Pro+ and $100 on Advanced.

    Source: semrush.com/prices · checked

  • The SEO plan has no AI visibility tracking. Prompt tracking starts on Starter, or the standalone AI Visibility Toolkit is $99 a month per domain.

    Sources: semrush.com/prices, semrush.com/pricing/ai · checked

At a glance

Pricing

Semrush plans with monthly price, annual price, and what each plan includes (USD)
SEOper monthMonthly$139.95Annual$117.33What's included5 websites, 500 tracked keywords, 3,000 reports a day, site audit. No AI visibility tracking.
Starterper monthMonthly$199Annual$165.17What's includedSEO plan limits plus AI visibility: 50 tracked prompts, AI share of voice and sentiment, MCP access.
Pro+per monthMonthly$299Annual$248.17What's included15 websites, 1,500 keywords, historical data, content tools, 100 prompts, Looker Studio.
AdvancedMonthlyCustomAnnual—What's includedCustom pricing, request a demo. 40+ websites, 5,000+ keywords, API access (units sold separately), share of voice.

Pricing checked on · Semrush pricing page

Trust & security

AI & integrations

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Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.

FAQs

How much does Semrush cost?

The SEO plan is $139.95 a month, or $117.33 a month billed annually. Starter, which adds AI visibility tracking, is $199 ($165.17 annually), and Pro+ is $299 ($248.17 annually). Advanced is custom-priced.

Source: semrush.com/prices

Is there a free plan or free trial?

Both. A free account allows 10 reports a day, one project and 10 tracked keywords. Paid plans have a 7-day free trial that needs a card and bills automatically unless you cancel first.

Sources: semrush.com/prices, semrush.com/company/legal/refund-policy

Which Semrush plan tracks ChatGPT and Google AI mentions?

Starter and above. Starter tracks 50 prompts a day, Pro+ 100 and Advanced 200, with AI share of voice and sentiment. The SEO plan doesn't include it; the standalone AI Visibility Toolkit is $99 a month per domain.

Sources: semrush.com/prices, semrush.com/pricing/ai

Can I get a refund from Semrush?

Only in a narrow case. Semrush offers a one-time 7-day money-back guarantee on a first annual subscription or add-on bought online by card. Month-to-month subscriptions are not refundable, and you cancel through a form while logged in.

Source: semrush.com/company/legal/refund-policy

Does Semrush have an MCP server?

Yes. The official remote server is at https://mcp.semrush.com/v2/mcp and works with Claude, ChatGPT, Cursor and VS Code. Requests spend API units: Starter and Pro+ include 50,000, and Advanced needs a separately bought units package. Semrush's MCP docs don't list the entry SEO plan, though its pricing table ticks MCP there, so confirm before buying SEO for MCP.

Sources: developer.semrush.com/api/v4/introduction…, semrush.com/kb/1618-mcp, semrush.com/prices

Ready to try Semrush?

The deepest all-in-one SEO and AI-search suite, for marketers and small agencies who need deep keyword, competitor and backlink data and can pay for it. From $117.33/month billed annually; the trial needs a card and monthly plans are non-refundable.

Try Semrush free

Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.

Alternatives to Semrush

  • SE Ranking logo

    SE Ranking: SE Ranking does rank tracking and audits for less, plus 25 SE Visible prompts a day. Semrush has the bigger database and more toolkits.

    SE Ranking vs Semrush

  • Ahrefs: Ahrefs is the main rival for backlink data. Semrush adds AI visibility tracking and a wider set of marketing toolkits.

  • Moz Pro: Moz Pro is a lighter, cheaper classic SEO suite. Semrush is broader, with AI-search tracking and an official MCP.

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