Plausible Analytics review: Marketing & Growth, pricing and who it's for
Simple, cookie-free traffic numbers on one page, without Google Analytics. No free plan, and it is not product analytics.
Plausible is a lightweight, cookie-free web analytics tool that shows visitors, sources and pages on a single dashboard. There is no free plan, only a 30-day trial. Starter is $9 a month, or $7.50 billed yearly, for 10k pageviews; Growth is $14 and Business $19, and prices rise with traffic.
From $7.50 per month billed annually ($9 monthly)
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Reviewed · Facts checked · Marketing & Growth
Good fit if
- Founders who want simple, cookie-free traffic numbers without Google Analytics.
Skip if
- You need product analytics or session-level user tracking. Look at PostHog.
Use cases
See where your traffic comes from without cookies
Starter planFounders who want simple numbers instead of Google Analytics. 1) Add your site and paste the Plausible script into your site's head. 2) Open the dashboard for visitors, top pages and sources. 3) Filter by source or page to see what's working.
Sources: plausible.io/docs/your-plausible-experien…, plausible.io
Track sign-ups and purchases as goals
Starter planSaaS and shop owners measuring conversions. 1) Send a custom event (e.g. 'Signup') from your site or app. 2) Add a goal with the same event name in site settings. 3) See conversion rates by source on the dashboard.
Sources: plausible.io/docs/custom-event-goals, plausible.io/docs/goal-conversions
See which Google searches bring visitors
Starter planFounders doing their own SEO. 1) In site settings > Integrations, connect Google Search Console. 2) Open Sources and drill into Google. 3) Review search terms with impressions, CTR and position.
Watch-outs
No free plan, only a 30-day trial; pricing scales with monthly pageviews.
Source: plausible.io · checked
The Stats API is a Business plan feature; keys default to 600 requests an hour.
Sources: plausible.io/docs/stats-api, plausible.io/docs/stats-api-v1 · checked
At a glance
Price
From $7.50 per month billed annually ($9 monthly)
Source: plausible.io · checked
Free plan
No
Source: plausible.io · checked
Free trial
Yes · 30-day trial
Source: plausible.io · checked
Pricing
| Plan | Monthly | Annual | What's included |
|---|---|---|---|
| Starterper month | Monthly$9 | Annual$7.50 | What's included10k pageviews a month. |
| Growthper month | Monthly$14 | Annual$11.67 | What's included10k pageviews a month. |
| Businessper month | Monthly$19 | Annual$15.83 | What's included10k pageviews a month. Includes the Stats API. |
Pricing checked on · Plausible Analytics pricing page
AI & integrations
Public API · Stats API on the Business plan · API docs
Source: plausible.io/docs/stats-api · checked
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
FAQs
How much does Plausible cost?
At 10k pageviews a month, Starter is $9 a month or $7.50 billed yearly, Growth $14 or $11.67, and Business $19 or $15.83. Prices rise with traffic.
Source: plausible.io
Does Plausible have an API?
Yes. The Stats API is on the Business plan, with a default limit of 600 requests an hour.
Source: plausible.io/docs/stats-api
Ready to try Plausible Analytics?
Simple, cookie-free traffic numbers on one page, without Google Analytics. No free plan, and it is not product analytics.
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Alternatives to Plausible Analytics
Google Analytics: Google Analytics is free and far deeper, with cookies and more setup. Plausible is one simple dashboard.
PostHog: PostHog is product analytics with session replay. Plausible covers website traffic only.
Fathom: Fathom is another paid privacy-first analytics tool. Plausible is open source.
Other Marketing & Growth tools
beehiivNewsletter platform with website, growth and monetization built in. Free up to 2,500 subscribers.
BrevoEmail, SMS and a light CRM on one bill for a small business. Cheap to start; pick Kit or beehiiv if you are a creator running a newsletter.
BufferDependable social scheduling with clean analytics, built for solo founders and small teams.
Something wrong or out of date?
Private — not published. Every report is read.