ManyChat review: Marketing & Growth, pricing and who it's for
Turns Instagram, TikTok and WhatsApp DMs into automated lead capture and sales flows. Best for creators and small brands selling through social; watch the price as your contact list grows.
ManyChat automates replies on Instagram, TikTok, WhatsApp, Messenger, Telegram, SMS and email. A keyword comment can send a link or offer in a DM, and captured contacts can sync to a spreadsheet or email tool. The free plan includes 25 Active Contacts a month and needs no card. Essential is $14 a month when billed annually.
Free plan; paid from $14 per month billed annually ($17 monthly)
Workstak perk
50% off your first 2 months of Pro
New customers; applied automatically through our link
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Reviewed · Facts checked · Marketing & Growth · Platforms: Instagram, Facebook Messenger, WhatsApp, TikTok, Telegram, SMS, Email
Good fit if
- Creators and small brands that sell through Instagram, TikTok and WhatsApp.
Skip if
- you want a full help desk for a large support team. Look at respond.io.
Use cases
Send a DM when someone comments a keyword
Free planCreators and small brands selling on Instagram or TikTok. 1) Create an automation triggered by a comment containing a keyword (e.g. 'GUIDE') on a post. 2) Write the DM with your link, lead magnet or offer. 3) Go live; the free plan allows up to four live automations.
Sources: manychat.com/blog/manychat-pricing-explai…, help.manychat.com/hc/en-us/articles/25800…
Collect an email in a DM and sync the contact
Essential for Sheets; Pro for email and CRMCreators building an email list from Instagram. 1) Add a step asking for an email or phone number in the chat. 2) Sync it to Google Sheets (Essential). 3) On Pro, send it to Klaviyo, Mailchimp or HubSpot instead.
Sources: help.manychat.com/hc/en-us/articles/25800…, manychat.com/integrations
Move an Instagram lead into WhatsApp
Pro planBrands that close sales in WhatsApp. 1) Connect WhatsApp alongside Instagram. 2) Answer common questions with AI, then offer to continue on WhatsApp. 3) Hand hot threads to a teammate in the shared inbox.
Watch-outs
You pay for each Active Contact past the plan allowance, and a busy post can push you into overage. On monthly billing that is $0.10 on Essential, $0.05 on Pro and $0.025 on Business. Alerts land at 70, 90 and 100 percent, and you can set a cap.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800… · checked
Annual plans cannot be downgraded or switched to monthly until the term ends. A refund is available within 30 days of the first purchase, and upgrading does not restart that window.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800… · checked
Advanced is $199 a month, or $139 a month billed annually, for 25,000 Active Contacts. Accounts opened before March 2026 may still be on the older Pro plan with a separate AI add-on until ManyChat migrates them.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800…, help.manychat.com/hc/en-us/articles/25800… · checked
At a glance
Price
Free plan; paid from $14 per month billed annually ($17 monthly)
Source: manychat.com/pricing · checked
Free plan
Yes · 25 Active Contacts a month, 2 channels, 4 live automations
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800… · checked
Free trial
Yes · 14 days on Essential or Pro
Source: manychat.com/pricing · checked
Platforms
Instagram, Facebook Messenger, WhatsApp, TikTok, Telegram, SMS, Email
Source: manychat.com/pricing · checked
Key integrations
- Make
- Kit
- Google Sheets
- HubSpot
- Klaviyo
- Mailchimp
Show all
- Zapier
- ActiveCampaign
- Flodesk
- Hotmart
Source: manychat.com/integrations · checked
Pricing
Workstak perk applies to Pro. See the deal
| Plan | Monthly | Annual | What's included |
|---|---|---|---|
| Free | MonthlyFree | Annual— | What's included25 Active Contacts a month. One seat, up to 2 channels and 4 live automations. No card. |
| Essentialper month | Monthly$17 | Annual$14 | What's included250 Active Contacts a month and unlimited automations. Up to 2 channels. $14/month billed annually ($168/year). |
| Proper month | Monthly$39 | Annual$29 | What's included2,500 Active Contacts. Up to 3 channels, including WhatsApp. AI and the public API. $29/month billed annually ($348/year). |
| Businessper month | Monthly$99 | Annual$69 | What's included7,500 Active Contacts. All channels, lead routing and priority support. $69/month billed annually. |
Pricing checked on · ManyChat pricing page
Trust & security
SOC 2 Type II · Type II, audited by A-LIGN
Source: manychat.com/security · checked
ISO 27001 certified · ISO/IEC 27001:2022, certified by BSI
Sources: manychat.com/security, manychat.com/security/iso-27001-certifica… · checked
AI & integrations
Public API · Public API on Pro and above · API docs
Sources: help.manychat.com/hc/en-us/articles/14959…, help.manychat.com/hc/en-us/articles/25800… · checked
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
FAQs
ManyChat or Chatfuel: which should I use for Instagram?
Chatfuel is a chatbot builder for Messenger, Instagram and WhatsApp. ManyChat automates Instagram, TikTok and WhatsApp messages, including a reply when someone comments a keyword, and it is an official Meta Business Partner and TikTok partner.
Sources: manychat.com/pricing, chatfuel.com
Is ManyChat a good fit for selling through Instagram DMs?
Yes, if you sell through social messages. A keyword comment can trigger a DM with a link or offer, and Pro can move that lead into WhatsApp. It suits creators and small brands. A large support team that needs a full help desk should look elsewhere.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800…
How much does ManyChat cost?
Free is $0 for 25 Active Contacts a month. Essential is $17 a month or $14 billed annually. Pro is $39 or $29. Business is $99 or $69. Advanced is $199 or $139. Prices exclude tax and can vary by billing country. AI automation is included from Pro up.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800…, help.manychat.com/hc/en-us/articles/25800…, help.manychat.com/hc/en-us/articles/25800…, help.manychat.com/hc/en-us/articles/25800…
What happens if I go over my ManyChat contact limit?
Automations keep running. An Active Contact is someone you message, or who messages you, during the billing month, counted once. Past the allowance, monthly billing charges $0.10 on Essential, $0.05 on Pro and $0.025 on Business per extra contact. You get alerts at 70, 90 and 100 percent, and you can set a cap.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800…
Can I try ManyChat before I pay?
Yes. The Free plan needs no card. You can also try Essential or Pro free for 14 days. Business and Advanced have no trial. You can cancel at any time, and a refund is available within 30 days of the first purchase.
Sources: manychat.com/pricing, help.manychat.com/hc/en-us/articles/25800…, help.manychat.com/hc/en-us/articles/25800…
Ready to try ManyChat?
Turns Instagram, TikTok and WhatsApp DMs into automated lead capture and sales flows. Best for creators and small brands selling through social; watch the price as your contact list grows.
Workstak perk: 50% off your first 2 months of Pro
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Alternatives to ManyChat
Chatfuel: Chatfuel builds Messenger, Instagram and WhatsApp bots. ManyChat adds TikTok, keyword comment replies and a shared inbox.
SendPulse: SendPulse bundles chatbots with email and SMS campaigns. ManyChat is built around social DMs and comment replies.
respond.io: respond.io is an omnichannel inbox for larger support teams. ManyChat turns social comments and DMs into leads.
Other Marketing & Growth tools
beehiivNewsletter platform with website, growth and monetization built in. Free up to 2,500 subscribers.
BrevoEmail, SMS and a light CRM on one bill for a small business. Cheap to start; pick Kit or beehiiv if you are a creator running a newsletter.
BufferDependable social scheduling with clean analytics, built for solo founders and small teams.
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