Kit review: Marketing & Growth, pricing and who it's for
Email for creators and solo founders who want automations and to sell digital products. Free up to 10,000 subscribers; pick beehiiv if you want ads and paid subscriptions built in.
Kit, formerly ConvertKit, is email marketing for creators, with landing pages, visual automations and digital product sales. The free plan covers up to 10,000 subscribers. At 1,000 subscribers, Creator is $39 a month, or $33 billed yearly, and Pro is $79, or $66, and prices rise with list size.
Free plan; paid from $33 per month billed annually ($39 monthly)
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Reviewed · Facts checked · Marketing & Growth
Good fit if
- Creators and solo founders building an audience who want automations and to sell digital products.
Skip if
- You only need a newsletter with growth and monetisation tools. Look at beehiiv.
Use cases
Send a welcome sequence to new subscribers
Creator planCreators growing an email list. 1) Write the emails as a sequence. 2) In Automate > Visual Automations, start from your sign-up form. 3) Add the sequence step and activate it.
Sources: help.kit.com/en/articles/2502672-how-to-u…, kit.com/pricing
Grow your list with a free landing page and lead magnet
Free planCreators without a website. 1) Go to Grow > Landing Pages & Forms and create a landing page from a template. 2) Add your offer and set a freebie file to deliver on sign-up. 3) Publish on your Kit domain and share the link.
Sources: help.kit.com/en/articles/15431692-landing…, kit.com/pricing
Sell a digital product to your list
Free plan (3.5% + 30c per sale)Creators selling guides, templates or courses. 1) Create a product, upload the file and set the price. 2) Publish its sales page. 3) Email the link to your list; Kit delivers the file after purchase.
Sources: help.kit.com/en/articles/17876310-creatin…, kit.com/pricing
Watch-outs
Going over your subscriber limit auto-upgrades you to the next paid tier; downgrading after cleaning your list has to be requested by email.
Source: kit.com/pricing · checked
API use depends on the account plan being eligible for the API, apps and legacy integrations.
Source: developers.kit.com/api-reference/overview · checked
At a glance
Price
Free plan; paid from $33 per month billed annually ($39 monthly)
Source: kit.com/pricing · checked
Free plan
Yes · Up to 10,000 subscribers
Source: kit.com/pricing · checked
Key integrations
Source: developers.kit.com/mcp/kit-mcp · checked
Pricing
| Plan | Monthly | Annual | What's included |
|---|---|---|---|
| Free | MonthlyFree | Annual— | What's includedUp to 10,000 subscribers. |
| Creatorper month | Monthly$39 | Annual$33 | What's includedPriced at 1,000 subscribers. |
| Proper month | Monthly$79 | Annual$66 | What's includedPriced at 1,000 subscribers. |
Pricing checked on · Kit pricing page
AI & integrations
Official MCP server · Official Kit MCP server
Server URL:
https://developers.kit.com/mcp/kit-mcpSource: developers.kit.com/mcp/kit-mcp · checked
Public API · Depends on plan eligibility · API docs
Source: developers.kit.com/api-reference/overview · checked
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
FAQs
How much does Kit cost?
Free covers up to 10,000 subscribers. At 1,000 subscribers, Creator is $39 a month or $33 billed yearly, and Pro is $79 or $66. Prices rise with list size.
Source: kit.com/pricing
Kit or beehiiv?
Kit is built around automations and selling digital products, free up to 10,000 subscribers. beehiiv adds a website, ads, paid subscriptions and referrals, free up to 2,500 subscribers.
Sources: kit.com/pricing, beehiiv.com/pricing
What happens if I go over my Kit subscriber limit?
Kit moves you to the next paid tier automatically. To downgrade after cleaning your list, you have to ask by email.
Source: kit.com/pricing
Ready to try Kit?
Email for creators and solo founders who want automations and to sell digital products. Free up to 10,000 subscribers; pick beehiiv if you want ads and paid subscriptions built in.
Some links are affiliate links: we may earn a commission at no extra cost to you. It never affects our verdicts.
Alternatives to Kit
beehiiv: beehiiv adds ads, paid subscriptions and referrals. Kit focuses on automations and digital products.
Brevo: Brevo bundles email, SMS and a light CRM for small businesses. Kit is built for creators.
Mailchimp: Mailchimp is general small-business email marketing. Kit is built around creators.
Other Marketing & Growth tools
BufferDependable social scheduling with clean analytics, built for solo founders and small teams.
DescriptEdit video and podcasts by editing the transcript, ideal for founders without an editor. Paid plans cap media hours; pick a timeline editor for heavy production.
DubBranded short links that show which clicks became customers, with an affiliate program built in. Free to start; paid from $30/month. Trustpilot reviewers flag slow affiliate payouts and support replies (trustpilot.com/review/dub.co).
Something wrong or out of date?
Private — not published. Every report is read.